Redworth Caledonian Associates contacted me as a result of the work I had undertaken for them in Penrith Today. to produce a brochure for their graduate recruitment programme.
This was a new approach for the company. They did not have style guidelines, other than a selection of colours, and the challenge was to produce a brochure that had a corporate and inclusive feel that be attractive to today’s university generation.
I produced a scamp illustration for basic visuals, and then a first draft for the client to consider. This provided a basic idea of the flow the brochure, which needed to be eye catching. As a result, I was asked also to produce a matching flyer and a pull-up banner
What I really enjoyed about this project was working closely with Tristan. Our conversations often wheedled out ideas, neither of us knew we had. This meant the progress of the brochure was a true collaborative affair producing excellent results.
Future work will include: Photography assets, Website population, Company brochures & presentation stands.