Craig Probert photography got in touch with me via Instagram asking me to assist them with updating their brand, and specifically their logo. They wanted the logo to better represent their style of photography, which is a relaxed, reportage style.
I wanted to provide a suite of logos for use across multiple platforms especially social media such as Instagram and YouTube. We also wanted to have an official ‘corporate’ logo for letterheads and invoices etc. I based the colour selections using complimentary and contrasting colours from their website.
The complete suite all revolves around the ‘signature’ logo which needed to be a constant element throughout the selection. The end result is something that is unique to them and a much improved alternative to what they had previously.
