Founded in 2009 Spent Ambition is an ensemble theatre company committed to making exciting new work – fusing sharp, dynamic writing with an energetic and eclectic mix of design, movement and music.
They wanted their logo to depict an escape from the day to day toils of work, bills and the general rat race. They wanted to be seen as a group looking forward and full of ideas. After a brain storming session of sorts we came up with the idea ‘men and their flying machines’ It wasn’t long before a concept was drawn up and presented.